Here is a case study of how HNI a leading office furniture manufacturer is using Oracle EBS and SOA technology to increase flexibility, transparency and collaboration with its customers. Its customers sales force interact interchangeably using various medium such as web, industry standard web portals, EDI and telephone to place orders, get order status, get special pricing and configure customer specific products. By using Oracle EBS as single source of truth and creating SOA services for each customer interaction, HNI is able to provide its customers seamless experience and consistent results across the various technology mediums.